Japan remains a smoker’s paradise
Humourist David Sedaris is no longer a smoker, and, oddly, he has Japan to thank for it.
The American author, most recently of When You Are Engulfed in Flames, kicked his 30-year cigarette habit in Tokyo. Quitting smoking is probably a feat for anyone, yet one needs extra willpower to do it in a true puffer’s paradise.
Travelling to this land of dirt-cheap cigarettes and omnipresent ashtrays to beat your addiction is like going to Madrid to give up pork, Prague to escape beer cravings or Beijing to get away from crowds. That didn’t keep Sedaris from spending three months in Japan last year, and succeeding.
"I read in a book that the best way to quit smoking was to move, and in Tokyo it’s against the law to smoke on the street," Sedaris joked recently to Jon Stewart on Comedy Central’s The Daily Show. "It’s not second-hand-smoke-related, it’s you put a hole in my Comme des Garcons jacket-related."
For most of the nation’s 127 million people, Japan’s views on smoking are anything but a laughing matter. Japan Tobacco Inc., the world’s third-largest publicly traded cigarette maker, is 50 per cent government-owned. When you consider the tax revenue from its $31.4 billion in domestic tobacco sales, it’s no wonder Japan Tobacco has friends in high places.
Some gutsy lawmakers want to more than triple cigarette prices to about $10 a pack. That would put Asia’s biggest economy in closer alignment with the anti-smoking movements in other industrialized nations. It also might increase government revenue amid modest economic growth. Japan Tobacco, which markets about 30 cigarette brands in Japan, isn’t happy.
"It would be disastrous harm for consumers first and the industry as well," president Hiroshi Kimura said last month.
This is really a story about Japan — how the government’s tentacles travel around the business world, and vice versa. The finance ministry is Japan Tobacco’s largest shareholder, leaving little doubt anti-smoking efforts will lack teeth. The arrangement has Japan implicitly encouraging smoking.
The tobacco debate is a reminder that as much as we talk about the "New Japan" of high technology, anime and hybrid cars, much of the old remains. Politicians are protecting vested interests without considering the bigger picture.
Kimura complains that most smokers would quit if the price of cigarettes were tripled. Some economists say so many people would stop smoking that tax revenue may actually decline.
Yet the end — a more productive workforce that takes fewer smoking breaks and has lower health-care burdens — would justify the means. This isn’t just a fiscal issue. This isn’t about shares in Japan Tobacco falling. It’s a public-health issue.
Ideas such as banning tobacco advertising, sponsoring tobacco-control programs and public-service announcements haven’t caught on in Japan. All this says much about the government’s economic policies.
Japan has the world’s largest public debt, and the demographics make pledges to reduce it unrealistic. With the population both aging and shrinking, Japan must find new revenue, while funding the skyrocketing health-care costs.
Hoping to lure a new generation of smokers, tobacco companies routinely manipulate levels of menthol so that their cigarettes prove more appealing and less harsh to novice users, Boston researchers reported yesterday.
The budget cuts lawmakers are considering to health programs for the poor are unconscionable — especially when a reasonable increase of the tax on cigarettes could raise badly needed money. 
